Key Drivers of Young Chinese Consumers’ Favorable Perception of Korean Brands: The Impact of the Korean Wave

“Key Drivers of Young Chinese Consumers’ Favorable Perception of Korean Brands: The Impact of the Korean Wave” Xurui Hu and Yan Ru Jun Key Drivers of Young Chinese Consumers’ Favorable…

July 31, 2024Comments Off on Key Drivers of Young Chinese Consumers’ Favorable Perception of Korean Brands: The Impact of the Korean WaveRead More