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Selected Research Papers for Fall 2015

We are grateful for your answer to our call for research papers for Fall 2015 JISC edition. We will be publishing the selected papers in the next several weeks. Again,…

Key Drivers of Young Chinese Consumers’ Favorable Perception of Korean Brands: The Impact of the Korean Wave

“Key Drivers of Young Chinese Consumers’ Favorable Perception of Korean Brands: The Impact of the Korean Wave” Xurui Hu and Yan Ru Jun Key Drivers of Young Chinese Consumers’ Favorable…